In recent years, Vietnamese people in many countries around the world are gradually getting used to the SureMeal nutritional milk brand, researched and invented by a Vietnamese American and produced in the United States for more than 20 years.
Today, we are honored to have a conversation with Mr. Joe Tran, founder and CEO of SureMeal company in Houston, Texas, USA.
Q: Hello Mr. Joe, please tell us a little about SureMeal’s story?
Joe Tran: I am basically a mechanical engineer and started my career in the nuclear industry, unrelated to the nutritional dairy industry. However, life had many changes and experienced important events related to the health of his wife being diagnosed with stage 4 cancer and then his mother having a stroke that left many sequelae, leading to a new path. has completely changed. At first, I only focused my efforts on learning and researching nutritional supplements to help my wife and mother prolong her life. After seeing the real effectiveness for my loved ones, I decided to produce on a large scale and founded the SureMeal dairy company.
Q: With more than 20 years in the nutritional milk industry, what is your opinion on the current milk market in the United States?
Joe Tran: The United States is the world’s number 1 market for milk and nutritional supplements, so it requires high quality and is very competitive. The trend of consuming nutritionally enhanced milk is increasingly popular, targeting the elderly, pregnant women, and children. Some figures show that more than 75% of Americans take dietary supplements each year, and 79% of adult women and 74% of adult men claim to consume at least one form of supplement with their diet.
Suremeal is a product made in the US so it always complies with all the highest requirements of the FDA (US Food and Drug Administration). In addition, when directly participating in product research and development, I believe that Suremeal’s product lines have more nutrients than similar products on the market.
Q: SureMeal Dairy Company has been founded and developed for more than 20 years, but when talking with you, I feel like you are always full of passion like starting a business. Could you please give me some tips for starting a business? keep the fire?
Joe Tran: First of all, I always care about the health of myself, my family, my associates, and my relatives. We trust and use Suremeal milk very often. Next, I always care about public health by always trying to focus on improving products that are better and better, more delicious to drink, and suitable to the needs of each customer segment. Finally, I always focus on corporate culture and sustainable development. Sustainability in relationships (employees, partners…), in protecting the environment (using materials that are well developed for nature, and can be recycled…).
Q: In the past few months, people in the beauty industry in the US often talk about SureMeal. Can you tell us more about why?
Joe Tran: SureMeal launched the Coffee Collagen product in the past year. With the desire to combine Vietnamese milk coffee with collagen so that everyone can have a delicious drink every day to help smooth youthful skin, minimize wrinkles, reduce the risk of osteoporosis, and improve blood vessel health. To quickly bring products to consumers, especially indigenous communities, the Company has cooperated with colleagues in the nail industry in many states and the initial results have far exceeded expectations. Currently, Vietnamese Americans own and operate more than 100,000 nail salons, eyelash salons, spas… throughout the states. We hope to cooperate and receive support from you to spread Vietnamese coffee culture to the community and partly increase income for beauty establishments.
Q: With the desire to bring many quality SureMeal products to consumers, in addition to the SureMeal Made In USA brand, are you willing to make private labels for businesses that want to do business under their own brand (OEM/ODM)?
Joe Tran: SureMeal has a factory ready to provide private label options to businesses of the highest quality. The company has many product lines such as meal replacement milk that provides nutrition to strengthen the immune system, milk that helps support weight loss, anti-aging, height-increasing milk for children, milk for the sick and people. have diabetes… To help partners limit risks, we do not require large quantities when trading private brands.
Reporter: Thank you and wish SureMeal company more and more development
Made by: Nguyen Huong
Learn more about SureMeal: suremeal.com & thuocbo.com